Free Course

How Marketing Works (Free Course)

Marketing isn't magic — it's a system. This free course breaks down the fundamentals every business owner needs: how customers decide, how channels work, and how to build a simple marketing engine that grows with you.

By The Maketa TeamBeginnerEnglish6 lessons42 min total
Free
  • Full lifetime access
  • Access on mobile and desktop
  • Certificate of completion

What you'll learn

  • The 4 pillars of modern marketing
  • How the customer journey actually works
  • Choosing the right channels for your business
  • Measuring what matters (without drowning in data)
  • Building a simple 90-day marketing plan

Requirements

  • No experience needed — just curiosity

Course content

Marketing Foundations2 lessons
  • 📄What Marketing Actually Is6 min
  • 📄The Customer Journey8 min
Channels & Tactics2 lessons
  • 📄Choosing Your Channels7 min
  • 📄Content That Works6 min
Your Marketing Plan2 lessons
  • 📄Metrics That Matter5 min
  • 📄Build Your 90-Day Plan10 min